I saw this on YouTube today and shared it on my blog’s Facebook page, but you already knew that seeing you follow me on Facebook. You do follow me don’t you? (If not, click here).
One of my followers wrote a comment “Is that a joke??” Now I don’t know if this was being asked by someone who is pro-vaccination or anti-vaccination (I know I have people on both sides of the argument following me), but it made me think.
I actually watched it on my phone and posted it from there and I hadn’t done the research – how slack of me – but I thought it was both funny and thought provoking and I had wondered myself whether this was done by one of those YouTube comedy channels or whether it was an actual advertisement created by the pro-vaccine movement intended to go viral (pun intended).
There are lines within the script that are very much those that skeptics use (you know, the anti-religious, anti-airy fairy crap, anti-new age people) and that would tend to lend itself to being comedy, but the way that Generation X people like me and our successors Generation Y tend to enjoy marketing that has an edge and we will share it on social media, then it is possible that this could be the future of advertising.
Sure it takes a swing at religious people “Vaccines are not a prayer, and not a magic” and includes the jocular subtitles such as “Do not take vaccines if you have chosen to die from the mumps” as pointed out by another Facebook follower, but again, marketing in the future will be happy to piss off people who they believe will not want to buy into what they are selling, but it will only make other individuals and organisations who have Facebook pages – Atheists, Skeptics, Pro-Vaccine (in this case) – want to share it, and share it again, and keep on sharing it.
Now I have pretty much confirmed that strangemeal who are the production company behind this are comedians producing comedy content, but it makes me wonder; are they all pro-vaccine themselves, and whether this is a paid advertisement from the “evil pharmaceutical companies” (that’s the anti-vax people’s statement, not mine), do THEY have an agenda – that is to get everyone to vaccinate their children – and are they hoping this goes viral for that very reason?
So what do you think? Just a comedy skit or a real attempt at viral marketing?