Do you have a Facebook page? That’s a public page belonging to a company, organisation or blog like my one, or just a personal Facebook account.
I’m sure that if you follow public pages you would have seen those pictures that have been shared many times throughout the year asking for you to like, comment and share the photo so that the page will keep up its engagement with its audience. Sadly for the pages, sharing this once off with little to no engagement by the follower is pointless. You can read more about that at the end of this article.
And I’m sure that even if you were aware that Facebook is limiting the reach of public pages which is in most Facebook users’ favour (I bet you’re happy not having having to see these things pop up in your news feed now), you might not be aware that your own reach to your friends is also limited to those friends and family members who engage with you regularly.
Yes Facebook is really trying to limit your overall experience to somehow make your Facebook experience better suited to you. It doesn’t make sense to me, but I’m not a Facebook coder.
So as it’s only 7%* of your friends and followers who see your status updates, shares and photos on the first run through and you need that 7%* to start engaging before they start letting more of your friends, family and followers see it, how can you engage the people who DO see it first up?
Well I have listed some tips that I have notices professional pages use…
1. Obvious spelling or grammar mistake.
I see so many blatantly obvious spelling mistakes and what I believe are the occasional intentional grammar errors that make me think that these are done merely to engage trolls who follow the page because trolls are helpful in getting the page seen by more people. Look, it doesn’t matter what’s being written on your page; it might be a dig at you, it might be someone simply writing in the name of a friend to share it with just that person (rather than hitting the share button and sharing it with all their friends), and it might be a troll merely arguing with you for argument’s sake. Whatever it is, it’s good.
Fun fact: 23%* of trolls point out bad spelling and grammar mistakes whilst including one of their own.
2. Make a controversial statement which goes against popular opinion on a current news story.
Remember the old saying “there’s no such thing as bad publicity?” Well it’s not quite that true. You may get people making negative comments about you on your page before rage quitting and unfollowing your page. But then again, if your page is big enough, the negative comments that are constantly being made on your page will promote the Hell out of it to the friends and family of the person commenting, and also show your status update to more of your followers. It would be crap of course if everyone up and left, but generally that doesn’t happen.
3. Replay those tired old arguments that everyone’s engaged in debate over on other pages. Anti-vax, etc.
Just because John Smith and Jane Doe have commented on NBC News’ page, or the Today Show page in regards to the anti-vaccination debate, the pro-circumcision debate or the anti-abortion debate doesn’t mean that they aren’t going to want to write their opinion once again on your page. So ask the question. Sure there will be fighting between your friends, family and followers and the debate could go on for days, but that’s not your fault for asking the question.
4. Ask an embarrassing question on behalf of a “friend” or “follower.”
“How do you get your penis unstuck out of letterbox? I’m asking for a friend.”
Sure you are. You are asking for a “friend.” Add a touch of humour to the anonymous question you’re asking on behalf of someone and you will get engagement galore.
5. Ask a mum question.
Here’s another fun fact about trolls. 79.97%* of internet trolls are male. That means that only one in five trolls is a female. What females, and especially women, and even more especiallyer (sic) mothers like to do is help people. Mothers are non judgemental. Mothers don’t judge other mothers, they are merely trying to help, even when their words sound judgemental. All these calls of fat-shaming, non-breastfeeding shaming, and parenting style shaming aren’t real. Mothers do. not. judge. Period.
So ask a question that mothers want to help you answer. Ask a question about sleep times, feeding times, what clothes to wear on a semi-cold day that might turn hot. Which is the best nappy bag?When should I stop breastfeeding?
“Which is the best stroller for two kids where one child is on the cusp of walking but gets tired about 15 minutes in but then needs to run around and I don’t want to have to push anything too heavy and….”
Yes, those long winded questions are out there and they’re engaging.
Dads don’t answer. Dads ain’t got time to answer these questions. Ask a question about whether we should drop Michael Clarke from the next World Cup team and they’ll answer. Actually, that’s a good question to ask. My thought is he should b… now where was I? That’s right, I’m about to sum up.
There are plenty more ways to get your page engaged, and truth be told, I don’t use any of these that I suggested because I don’t have heaps of followers, and that’s not part of my shtick to share those repetitive memes that everyone else is sharing, nor be a general parenting advice column.
But these are things that I have noticed and I’m sure this information will be useful to some of my fellow Mum and Dad Bloggers, or any blogger in general.
*I cannot confirm that statistic of 7% engagement on Facebook but you can read more about it here (Facebook engagement story by Hoax Slayer) and the other percentages shown are made up by me because 67%** of all statistics on the internet are made up.
**Even that one.